The disinterested ILB end of year rundown: #6 Playboy Tre – Movin’ Dem Keys
Part of this “disinterested” rundown is effectively me trying to purge myself of that “write about everything in 200 words and make the first 150 of those a series of gags about the recording artiste in question’s facial features” style of script. I wanna get back to full-scale reviews in 2010 so, unless I decide to remove 3/4 of my cerebral cortex in order to enable me to write for Popmatters, expect more longform ish on ILB in the next 365.
“Liquor Store Mascot” is a case in point for why. This was my favourite album of 2009, on balance. I’m not sure why because I’ve not really bothered to “explore” it. And yet, if you type “liquor store mascot review” into Google, ILB comes out as the second result, just behind Pitchfork’s take on it. That’s how few people were paying attention to this album last year, I was the second most important person on the internet to write about it. That’s just tragic.
So following the “if you don’t vote you have no right to complain about the government” line of reasoning, I s’pose 2010 has to be “if you don’t review all of this stuff you steal off what.cd, you can’t really complain that the music press isn’t covering an album that, if you wanna break it down mathematically, is pretty much Devin minus weed plus beer and whiskey”. Tre’s desperate everyman schtick works because he’s been dicking around in the ATL underground for over a decade now, and up until 18 months ago even the most dedicated of dirty south aficionado Finnish MP3 bloggers would have failed to pick him out from a line-up or, more probably, a park bench gutter. “Movin’ Dem Keys” manages to go beyond all of the endless “ki’s of coke = piano keys = Alicia Keys = Florida Quays” punnery cokerap foisted upon us over the past five years, and instead ends up as the kind of “fuck you I’m gonna make it now” track that “Lose Yourself” might sound like if I was able to listen to it without laughing out loud these days.
I mean, Tre says on the title track of this mixtape: “I do it for the have-nots/ And keep an ice cold one like I’m the liquor store mascot”. If that’s not inspiring to you, then rip your heart out because you’re never going to love again. The track with the Evanescence sample is some fucking bullshit, though.